
This weekend, I'm thinking about educational video.
Video, like all instructional media, should be appropriate to the context in terms of both the audience and the content. There are certain contexts which require video content to be simple and other times when creativity is appropriate. Enriching video content is unlikely to make it more 'educational' - but retaining learners' interest and motivation may lead to more engagement with the content and therefore might increase learning.
I appreciate the videos made by Lee LeFever at Commoncraft -
Wikis in Plain English, for example. This is an example of a video that is both plain and simple but is also very creative and entertaining. Having said that, I used this example in a workshop in Botswana and people found it a little too fast. But that's the beauty of video - you can replay for yourself as many times as you want.